Can This Updated App Help Apple Increase Its Direct Sales?

Apple storeApple (NASDAQ:AAPL) will soon be unveiling an updated version of its Apple Store application as part of an overall effort to increase direct sales to customers reports Mark Gurman at 9to5Mac. The redesigned app will debut on Tuesday, July 23.

Earlier this month, 9to5Mac reported that several new Apple Store sales incentive programs were announced at an Apple Retail Store Leaders meeting in San Francisco. It appears that the redesigned Apple Store app is part of this larger direct sales promotion.

The revamped app has an appearance that is more similar to the user interfaces already employed by the iTunes Store, the iBookstore, and the App Store. The app will try to entice more Apple customers to buy content directly from the company by featuring special deals from all the Apple content stores, including some free content for a limited time.