Can Your Apple Device App Usage Reveal Your Personality?

Can the app usage patterns on your Apple (NASDAQ:AAPL) devices reveal whether you a “Hip Urban” single or stay-at-home pet owner? According to a new study by app market research firm Flurry Analytics, some users’ app usage reveals that they can qualify as both.

In order to better understand how users interact with their iOS devices, Flurry developed multiple “Personas” based on app usage on iPhones and iPads. These Personas were then compared to a benchmark “Everyone” Persona in order to discover differences in Persona app usage on various iOS devices. According to Flurry’s research, the iPhone had a 72 percent share of the Everyone Persona compared to a 28 percent share from the iPad.

However, these Personas are not cut-and-dried categories of users. Many iOS device owners fall into multiple Persona categories. For example, a Value Shopper Persona that is looking for store sales or coupons overwhelmingly uses the iPhone more than the iPad. However, this user may also have a Pet Owner Persona that uses the iPad nearly 70 percent more than the iPhone.