Detroit Auto Show Kicks Off: GM’s New Corvette Steals the Spotlight

(Jan 2013) Detroit, MI North American International Auto ShowThe Detroit Auto Show gets into swing this week. Nearly 800,000 people attended the event last year, bringing more than $350 million into the Detroit-area economy. This year promises more of the same, with highly-hyped reveals, 6,000 journalists, and nearly half of attendees looking to buy a new vehicle.

Ford (NYSE:F) will have dozens of vehicles on display and will amuse attendees with a Henry Ford impersonator, Infiniti has hired Cirque du Soleil to add some flare to the introduction of its newest model, and Nissan has a 150-foot halo that will float over a turntable stage and tell the brand’s story using Xbox Kinect technology.

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At least a dozen major brands have announcements planned for the first day, but many observers have already gotten what they came for. On Sunday night, General Motors (NYSE:GM) unveiled its new Chevy Corvette, kicking off what could be a new era for the brand.