The Detroit Auto Show gets into swing this week. Nearly 800,000 people attended the event last year, bringing more than $350 million into the Detroit-area economy. This year promises more of the same, with highly-hyped reveals, 6,000 journalists, and nearly half of attendees looking to buy a new vehicle.
Ford (NYSE:F) will have dozens of vehicles on display and will amuse attendees with a Henry Ford impersonator, Infiniti has hired Cirque du Soleil to add some flare to the introduction of its newest model, and Nissan has a 150-foot halo that will float over a turntable stage and tell the brand’s story using Xbox Kinect technology.
At least a dozen major brands have announcements planned for the first day, but many observers have already gotten what they came for. On Sunday night, General Motors (NYSE:GM) unveiled its new Chevy Corvette, kicking off what could be a new era for the brand.