Does DirecTV Belong in Your Portfolio?

With shares of DirecTV (NASDAQ:DTV) trading around $66, is DTV an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

DirecTV provides digital television entertainment in the United States and Latin America. The company engages in acquiring, promoting, selling, and distributing digital entertainment programming primarily through satellite to residential and commercial subscribers. A rising number of consumers are opting for satellite services due to the reduced costs and increased coverage offered. DirecTV is poised to capitalize on the increased entertainment demand from consumers in the United States and Latin America.

Despite multiple reports on Thursday saying the NFL and DirecTV have reached a new agreement to keep the exclusive Sunday Ticket package on satellite television, the league says no deal has been reached.“We do not have an agreement. Any speculation or reports to the contrary are not accurate,” NFL Media Group VP/Communications Alex Riethmiller told Sports Business Daily. An agreement may not be done, but DirecTV’s CEO declared himself “very optimistic” that a deal will get done to keep Sunday Ticket exclusively on DirecTV. So it sounds like DirecTV is prepared to spend whatever it will take to keep the NFL’s owners happy. If DirecTV can’t come to terms with the NFL on a new deal, the NFL could open it up to cable companies, or to Internet distributors like YouTube or Netflix.