Does Kohl’s Support New Yearly Highs?

With shares of Kohl’s (NYSE:KSS) trading around $52, is KSS an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework.

T = Trends for a Stock’s Movement

Kohl’s operates department stores in the United States. Its stores offer private, exclusive, and nationally branded apparel, footwear, and accessories for women, men, and children; soft home products, such as sheets and pillows; and housewares targeted at middle-income customers. As of June 14, it operated 1,155 stores in 49 states. The company also provides online shopping through its website.

Kohl’s recently revealed that it will be opening three new stores and remodeling another 30. So far this year, the retailer has opened 12 new locations. Seeking Alpha notes that one of the new stores in Massachusetts will feature an electric vehicle charging station, making it the 70th Kohl’s location equipped to charge electric vehicles.

T = Technicals on the Stock Chart Are Mixed

Kohl’s stock has not made much progress in the past several years. The stock is currently trading near the top of a range extending back a few years. Analyzing the price trend and its strength can be done using key simple moving averages. What are the key moving averages? The 50-day (pink), 100-day (blue), and 200-day (yellow) simple moving averages. As seen in the daily price chart below, Kohl’s is trading between its key averages, which signals neutral to bullish price action in the near term.


Source: Thinkorswim