For its part, Ford has chosen a route to connectivity more focused on applications. Ford Sync consists of a range of applications that allow drivers to make hands-free telephone calls, control music, and perform other functions with the use of voice commands, powered by an operating system designed by Microsoft (NASDAQ:MSFT). As Gigamon reported on Monday, Ford announced at the Mobile World Congress that the subscription music service Spotify will by the latest addition to the Sync AppLink platform that already boasts Pandora (NYSE:P) and Amazon’s (NASDAQ:AMZN) Cloud Player.
Ford has been eager to bring mobile features into its vehicles as soon as possible, and this desire will become even more pressing given GM’s recent announcement. “We’re very developer-oriented,” Douglas VanDagens, the director of Ford’s Connected Services division, told Forbes. “The reason people are working with us is we’ve made it easy for them to develop on our platform.”
But he is not worried about the competition from GM. VanDagens maintained that GM’s wireless connectivity strategy was flawed. The software and the hardware technology would move slowly, he argued, beholden to the drawn-out automotive life cycle. In comparison, Ford’s Sync applications will be the most up to date because they operate in conjunction with users’ mobile phones.
However, Lurie denied that slow update cycles and development timelines will be a problem; because the car is constantly connected, it will be updated as often as needed.
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