The bottom six brands were American based. While GM had the top American slot, its Buick brand ranked almost last. Among the bottom brands were Ford’s (NYSE:F) namesake and Lincoln brands. Jeep and Dodge, while being parented by the Fiat-owned Chrysler Group LLC, are still American based.
Paul noted that the American brands have been getting much better, but as they improve, the foreign producers keep raising the bar. Ford, GM and Chrysler all took the news quite well, judging by their comments on the matter. All three acknowledged their shortcomings, but were proud, as they should be, of the substantial progress they have made in the last few years. They also promised big things coming in the months and years ahead.