Google (NASDAQ:GOOG) is set to host a new music awards show based on its hugely popular online video service, YouTube, according to The Hollywood Reporter. Google is calling it the YouTube Music Awards and will launch a 90-minute live show on New York City’s Pier 36 on November 3.
Google has partnered with auto manufacturer Kia in order to have the YouTube Music Awards live-streamed across the world, and the tech giant has already added some big names to the awards show. Filmmaker Spike Jonze, who directed some of the biggest music videos during the medium’s golden age before turning to film, has been hired as creative director, and actor Jason Schwartzman will serve as the show’s host. Additionally, Eminem, Lady Gaga, and Arcade Fire are set to perform along with YouTube-made talents Lindsey Stirling and CDZA.
“We’re setting out to create a night that’s all about making things and creativity in the spirit of everyone that uses YouTube,” Jonze said to The Hollywood Reporter. ”As well as giving out awards, we’ll be making live music videos. The whole night should feel like a YouTube video itself. We’re getting together a group of amazing artists and filmmakers to do this live — tune in to see what happens live.”