Google Has a New Tablet Competitor

Sources have indicated that Google (NASDAQ:GOOG) is planning on releasing its Nexus 7 tablet in July, and will carry with it a more aggressive price strategy. Reuters reports that the device could start as low as $149.

Powered by Qualcomm’s (NASDAQ:QCOM) Snapdragon processor, the Asustek-built Nexus would be pointed directly at undercutting Amazon’s (NASDAQ:AMZN) Kindle Fire and Apple’s (NASDAQ:AAPL) iPad Mini. Google is estimating that it will be able to move as many as 8 million units in the second half of 2013. The company is keen on getting the Nexus to catch on, as it would expose more consumers to Google’s primary stream of revenue, online advertising. That’s an ambitious leap, as Google sold only¬†4.6 million Nexus units in the same period of 2012.

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Higher resolution, the Snapdragon processor, and a thinner bezel design will be new features to the Nexus, the sources said. Google’s decision to go with the Snapdragon — power reasons were cited — was a blow to Nvidia (NASDAQ:NVDA), which provided its Tegra 3 processor for the Nexus in the past.

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