Google’s New BFFs: Amazon, Netflix and HBO

Google Inc.’s (NASDAQ:GOOG) Google PrimeTime app for Google TV sets and set-top boxes just got buddy-buddy with the Amazon Prime (NASDAQ:AMZN), Netflix (NASDAQ:NFLX), and HBO Go content subscription services. The Google PrimeTime app was recently updated to version 1.4.3-43-79424, according to betanews, and the update rolls all these premium video content providers into the app’s interface through a “subscription selector” feature. Now Google PrimeTime through Google TV offers one-stop access to basically all the streaming content available, including the user’s cable or satellite channels.

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Google TV logoOf course, users of the Google PrimeTime app will still need to have active subscriptions to Netflix, Amazon Prime, and HBO GO to stream their respective content through the app. (Amazon Instant Video, which was previously absent in any for from Google TV is also available.) When a user’s content subscriptions are added into the PrimeTime app via the subscription selector, all the content they already pay for is automatically marked as “free” in Google TV and watchable.