“This year’s holiday shopper was hungry for great deals and retailers didn’t disappoint, rolling out compelling offers which consumers gobbled up on Thanksgiving straight through Black Friday,” IBM’s Jay Henderson wrote in the report. “The big winners were [those] who used technology to deliver customer experiences that not only connected shoppers with personalized deals but did so at the right touchpoint and at precisely the right time and place.”
How Will This Affect Apple’s Stock?
The three months ending in December are fairly critical for Apple, the company, and those interested in watching its financial fortunes. With the recent sentiment giving Apple bears a chance to growl louder, and the company failing to match expectations over the last two earnings seasons, the holiday shopping period holds the key. While this report only represents on-device figures and not physical product shipments, traffic provides a fair estimate for the latter figure as well. The news will definitely give the bulls some fodder heading deeper into the holiday season.
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