As the technology doesn’t require a significant investment from retailers, it could easily expand to more and more retailers as it gains popularity, and those retailers would face less risk adopting it. In turn, PayPal would be able to continue expanding its influence in the shopping realm, which could mean a boost for eBay’s shares.
In 2011, eBay’s shares stayed mostly between $30 and $35 a share, but as PayPal was rolling out the in-store payment technology, eBay’s shares rose steadily through 2012 from $30 to over $53 per share. Although eBay’s shares were down Monday morning from the previous close, the trend for the shares has been positive, and could prove to continue upward as eBay spreads its influence through PayPal.
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