Here’s Toyota’s Massive Goal for the American Hybrid Industry

Toyota U S A Headquarters exteriors, Torrance, Ca.

The Toyota Motor Corp. (NYSE:TM) chairman who led the development of the company’s Prius said the automaker hopes the industry as a whole will reach its goal of 5 million hybrids sold in the U.S. in the next three years, according to a report from Bloomberg.

Takeshi Uchiyamada reiterated some of the same goals that Senior Vice President of Sales Bob Carter laid out at a news conference in Ypsilanti, Michigan, at the end of last month. Both said that Toyota wants the auto industry to cumulatively sell 5 million hybrids in the U.S. by 2016. Toyota alone has already sold that many hybrids worldwide.

“It’s only when we put ourselves under the same kind of intense pressure we faced in developing the Prius that we can achieve great goals,” Uchiyamada said at the Economic Club of Washington on Monday in his first U.S. speech as chairman, according to Bloomberg. “I wish to call on the industry to sell 5 million hybrids in the U.S. by the end of 2016.”