Here’s Why Apple’s iPhone is Hotter Than the Galaxy S4

fireA recent survey shows that Apple (NASDAQ:AAPL) appears to have grabbed the interest of a fickle yet important demographic:  the Millennials. Millennials are consumers born between 1983 and 1995 and are known as a trend-setting demographic.

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According to a Prosper Insights & Analytics study, 67.6 percent of Millennials rated the Apple iPhone as “hot.” Interestingly enough, despite being on the cusp of the debut of Samsung’s Galaxy S 4 device, this younger demographic still gravitated toward the “older” iPhone 5. Millennials were slightly less enthusiastic about Samsung’s (SSNLF.PK) Galaxy S 4, with only 61.9 percent of them giving the South Korean company’s flagship device a “hot” rating.

Source: Prosper Insights & Analytics