Hulu is playing catch-up in the content licensing game after being put up for sale for a short time earlier this summer until its owners – Comcast Corp. (NASDAQ:CMCSA), 21st Century Fox (NASDAQ:FOXA), and Walt Disney Co. (NYSE:DIS) — decided to retain ownership of the Netflix (NASDAQ:NFLX) competitor.
Hulu cut a deal with BBC Worldwide North America, according to a report from The Wall Street Journal, which will add 144 new titles to Hulu within the first year of the partnership. Doctor Who, Sherlock, and Luther are among the shows coming to Hulu through the deal. The deal isn’t exclusive, though, as BCC Worldwide North America has similar agreements with Netflix and Amazon (NASDAQ:AMZN).
“We’re kicking back into action,” Andy Forssell, Hulu’s acting CEO, said in an interview with The Wall Street Journal. “This is us doing a bunch of stuff that we’ve really wanted to do and had been put on hold for a while.”