‘Iron Man 3′: Disney Strikes This Deal with Regal

Regal Entertainment Group (NYSE:RGC) and AMC Holdings, the two largest cinema chains, have reached deals with Disney (NYSE:DIS) for the rights to show Iron Man 3, reports Bloomberg.

“We thank our partners at Disney for working with us to achieve economical terms so we can present our guests with one of the biggest blockbusters of 2013 and solidly kick off the summer movie season,” AMC said in a statement.

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Disney had struggled securing deals with the three largest cinema chains in the country, including Cinemark Holdings (NYSE:CNK), after demanding a higher percentage of ticket sales. Blockbusters such as Iron Man 3, Monsters University, and The Lone Ranger (all slated to come out this summer) are able to demand a higher percent of ticket sales than movies with less hype. On average studios can usually expect 52 percent of ticket revenue, according to Eric World, an analyst at B. Riley & Co. in San Francisco. Disney reportedly demanded as much as 65 percent of sales for Iron Man 3.

The Robert Downey, Jr. flick is estimated to gross $151 million domestically in its opening weekend, more than Iron Man 2 but well below last year’s top-grossing Marvel’s The Avengers