Is Amazon a Buy Now?

With shares of Amazon (NASDAQ:AMZN) trading around $398, is AMZN an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Amazon serves its customers through its retail websites and focus on selection, price, and convenience. The company also manufactures and sells Kindle devices. Amazon offers programs that enable sellers to sell their products on the company’s websites, including the sellers’ own branded websites, and fulfill orders through them. Amazon also provides platforms that allow authors, musicians, filmmakers, app developers, and others to publish and sell content. Online commerce has been on the rise because of the convenience, efficiency, and relatively low prices offered.

On Christmas, many boys and girls on the nice list failed to receive their presents due to a high volume of orders that United Parcel Service (NYSE:UPS) and FedEx (NYSE:FDX) didn’t have the ability to handle. That incident has resulted in lots of online backlash, Amazon issuing apologies and $20 gift cards to the affected parties, and speculation that companies like Amazon will soon take delivery into their own hands to avoid future Christmas catastrophes.