Apple’s slip may be coming at a bad time, as Amazon continues growing more ways it can compete directly with Apple. One battleground is the tablet arena, where Kindle and the iPad go head-to-head. While the iPad is unquestionably the most popular tablet on the market, the growing popularity of Android and the lower prices of Kindle devices could slowly wear away at Apple’s lead. A survey by JD Power & Associates even showed the Kindle Fire coming close to beating the iPad’s ranking for highest reputation.
In the poll, Apple only beat Amazon in vision, leadership, and financial performance, leaving Amazon to top Apple in trust, products and services, social responsibility, and emotional appeal.
Though Amazon topped Apple in the poll, it’s still up to the companies and consumers who will top whom in the marketplace, where Apple continues to reign supreme.