Is Apple Doomed to Be No. 2 in Tablets, Too?


The tablet market playing field has been changing drastically since more players got involved, and it hasn’t been in Apple’s (NASDAQ:AAPL) favor. While global tablet sales have grown year over year, Apple hasn’t seen a share of that growth, and in fact didn’t even contribute to it. Google (NASDAQ:GOOG) and Microsoft (NASDAQ:MSFT) have had more favorable results.

Strategy Analytics posted second-quarter results for the global tablet market Monday, and the numbers showed some interesting trends that could soon become the shape of the market. If something drastic doesn’t happen in the tablet market, it may take similar form to the smartphone market.

Overall trends in the tablet market are still toward growth. Year-over-year growth for the second quarter was 43 percent, which is still large. However, growth of the market slowed down markedly for the period. Year-over-year growth for the same period a year ago was 116 percent. If the third quarter also shows slowed growth, it could signal that the tablet market is close to full-size. Once that happens, it may be hard for players to switch their position in the rankings.