Apple (NASDAQ:AAPL) appears to be making a renewed effort to sell more of its devices in India’s smaller markets. According to the Economic Times, Apple has plans to significantly increase its presence in “the top 50 tier II and III markets in India.”
The new marketing effort was reportedly disclosed in a confidential meeting between Apple India executives and executives from various Indian telecoms and electronics retailers. According to the Economic Times’ unnamed sources, Apple has plans to sell its devices in India’s smaller markets via “shop-in-shop” locations, like those found in large electronics stores across the U.S., as well as “standalone stores.”
Although the report mentioned, “100 exclusive standalone stores under the franchisee model,” it is unclear if that number included the “shop-in-shop” locations. While Apple currently has no official Apple Stores in India, CEO Tim Cook revealed during the last earnings call that iPhone sales in the country were up by 400 percent in the fiscal third quarter.