Facebook (NASDAQ:FB) knows its users: it has collected data on what they like, where they go on the Internet, and which applications they use. But most importantly, Facebook knows who its users’ friends are. This is the social network’s edge, and it is working hard to ensure no one else can access its trove of personal information, which has been built into its social graph.
Companies like Google (NASDAQ:GOOG), LinkedIn (NASDAQ:LNKD), Amazon (NASDAQ:AMZN), and Twitter all have some piece of the puzzle; they have bits and pieces of this information, web search histories, credit card numbers, and resumes. Facebook does not want them to have access to its data, too.
As TechCruch reported, Facebook is now “done giving its precious social graph to competitors.” The social network wants to host all the ways people communicate, and that has set it against Apple (NASDAQ:AAPL), Google, and others.