Is Google Ready to Move Higher?

With shares of Google (NASDAQ:GOOG) trading around $885, is GOOG an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Google is a global technology company focused on improving the ways people engage with information. The business is focused on the following areas: search, advertising, operating systems and platforms, and enterprise. The company generates revenue primarily by delivering online advertising. Google is a search giant with most of the market share, largely because of its execution and delivery. An increasing number of consumers and companies worldwide are coming online, which will surely increase the amount of eyes on the company’s ads and in turn, advertising revenue. At this rate, look for Google to remain on top of the Internet world.

Google is getting close to reaching a settlement with European regulators over its search business, which had been deemed by the European Commission as being anti-competitive. Google has offered concessions that will make rivals’ products easier to see in a Google search and allow advertisers to post ads on other search engine’s sites as well. European Commission head Joaquin Alumnia has said that he approves of Google’s concessions, but that Google’s rivals should have a chance to approve them as well, according to the New York Times.

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