Google (NASDAQ:GOOG) has released its “counter” to Facebook’s (NASDAQ:FB) Instagram: Snapseed. Notice how we (and Google) say “counter,” and not a competitor. This is because Google is advertising Snapseed as a middle ground for users that want an app with more professional photo effects than Instagram, but a step below Adobe’s (NASDAQ:ADBE) Photoshop.
In an interview with TechCrunch, Google’s Senior Product Manager, Josh Haftel, said: “We went through this whole process with creating these professional products, and thought, ‘how do we bring it downstream to the consumer world?’…Instagram and Hipstamatic are great, but there’s a spot in between those and Photoshop. We wanted to build tools that include high quality photo editing experiences and make it simple.”
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CHEAT SHEET Analysis: Is Snapseed a Catalyst for Google’s Stock?
One of the core components of our CHEAT SHEET Investing Framework focuses on catalysts that will move a company’s stock. In Snapseed’s case, it is still too early to tell. While proponents believe it could provide a much-needed boost to Google+, those hopes are futile. What will make or break Snapseed is whether Google can convince average Facebook and Twitter users that they need a higher-quality finishing process than Instagram.
Despite Google’s insistence on Snapseed being an Instagram enhancer, rather than a competitor, the truth is that there is only room for one photo-finishing app on the web.