Is McDonald’s Undervalued at Current Prices?

With shares of McDonald’s (NYSE:MCD) trading around $97, is MCD an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

McDonald’’s franchises and operates McDonald’s restaurants in the United States, Europe, the Asia/Pacific, the Middle East, Africa, Canada, and Latin America, so just about every part of the world. Its restaurants offer various food items, soft drinks, coffee, and other beverages as well as breakfast menus. The products provided by McDonald’s fulfill cravings at competitive prices in convenient locations worldwide. The McDonald’s craze shows no signs of slowing, so the company has continued its expansion to just about every country on the globe. As consumers continue to enjoy the McDonald’s products, look for it to see rising profits.

The fast food behemoth said in an email to CNBC that it is currently testing a mobile payment application at its Salt Lake City and Austin stores. It is normal practice for restaurants to test new ideas in select markets prior to deciding whether to expand an item or service at the nationwide level. McDonald’s already has a nationwide app in place that provides a restaurant locator, nutritional facts, and career information.

Spokeswoman Ofelia Casillas said in the email that, “We’re always looking at new technologies to make the McDonald’s experience better for our customers. We are testing some of these technologies in a few markets, so it’s premature to speculate on the decisions we may make after the tests, but we’re excited to bring a cutting-edge experience in the future to our customers.”

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