Is Steve Ballmer Knocking Apple’s Business Model?

Steve BallmerDid the soon-to-be-retiring CEO of Microsoft (NASDAQ:MSFT) take a parting shot at Apple (NASDAQ:AAPL) in a recent interview? While talking with ZDNet’s Mary Jo Foley, Steve Ballmer noted that Apple has a hardware-focused approach to the computer business and suggested that Microsoft’s “integrated business model” was broader and better in the long run.

Ballmer pointed out that computer technology intertwines “the device, the operating system, the back-end consumer services, and the extensibility of those — of that offering into enterprise services.” However, he also noted that other tech companies try to compartmentalize, or “bucketize things.”

“Apple is trying to make a lot of money on the device. Amazon (NASDAQ:AMZN) is trying to make it all on the back-end. So is Google (NASDAQ:GOOG). Rather than say the model is FOO or BAR, the model is to deliver these incredible, high value experiences that will span hardware innovation, operating system, consumer experiences and enterprise experiences, and then properly monetize them,” stated Ballmer.