The American Customer Satisfaction Index conducts surveys with 70,000 participants looking at 230 companies, 43 industries, 10 economic sectors, and more. The ACSI recently published the results of its latest survey and showed Apple’s weakening grip on the throne.
The survey has participants rate devices, companies, or services with scores between 0 and 100, with 100 indicating the highest level of satisfaction. In 2012, Apple’s iPhones scored 83 points, making it the most satisfying smartphone on the market according to the survey. However, in 2013, the iPhone only scored 81 points. This could be connected to the sales growth slowdown that Apple experienced with its iPhones in the last quarter. Interestingly enough, Apple’s other devices — laptops, desktops, and tablets — scored 86 points, showing that the ever-popular iPhone isn’t keeping up with Apple’s standards.