In an attempt to make the transfer of promotional information from stores to consumers easier, mobile marketing firm Spotzot created an e-coupon that appears in smartphone mobile browsers based on a shopper’s proximity to a store and tailored to that individual’s shopping activity. SpotAds puses in-store promotions, advertisements, and merchandise offers to customers using pre-existing cookies and location-based technology.
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Founded in 2009, the company’s contextually targeted and location-based advertising outperforms other leading mobile and online ad networks. The advertisements yield higher click-through rates, or CTRs, and generate greater Return on Advertising Spending for the participating retailers. SpotAds’ patent-pending technology tracks each shopper’s activity, and creates an advertisement that matches shopper interest.
The California-based company, which debuted the advertisements with pilot testers Wal-Mart (NYSE:WMT), Macy’s (NYSE:M), and Best Buy (NYSE:BBY), now distributes promotional information to 500,000 individual retail stores to an estimated 100 million mobile shoppers.
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