“The relief for all of you is that I am not someone with an important job in broadcasting using this speech to audition for an even more important job in broadcasting,” Kevin Spacey, star of the Netflix-produced (NASDAQ:NFLX) House of Cards, said at the James MacTaggart Memorial Lecture at the Edinburgh Television Festival.
The actor was auditioning something, though: An idea that contained both a critique of and a recommendation for the television industry.
“If the MacTaggart were a political office that you actually had to run for, then the banner hanging over this lectern would be my campaign slogan and theme for today and it would read … ‘It’s the creatives, stupid,’” he said. That catchphrase sums up Spacey’s entire argument: The television industry needs to look to creative people, creative methods of delivery, and creative solutions in order to save television as an art form and as an industry.
Here is a breakdown of Spacey’s argument, drawn from a Telegraph transcript of his speech, which makes a pretty good case for Netflix’s decision to produce its own content, especially from the artistic standpoint.