Samsung (SSNLF.PK) had an exceptional year, with growth in the field of some 119.3 percent year-over-year. This growth was just enough to beat out Apple (NASDAQ:AAPL) for the top spot, but only just. An analysts with the IDC commented:
“The fourth quarter market share numbers showed a fairly dramatic resurgence for Apple,” said Bob O’Donnell, program vice president, Clients and Displays. “After falling well behind Samsung early in 2012, Apple came roaring back in final quarter of the year thanks to its latest hits – the iPhone 5 and the iPad Mini – and reduced the market share gap to less than a single percentage point. The question moving forward will be whether or not Apple can maintain its hit parade against the juggernaut of Samsung.”
Virtually every category experienced positive growth, the report said, with the exceptions of desktop PCs and laptop PCs. They declined -4.1 percent and -3.4 percent, respectively.
Ryan Reith, also an analyst with the IDC, attributes the strong growth to the significant price drop in tablet PCs. ”The average selling price (A.S.P.) for a tablet declined 15.0 percent in 2012 to $461, and we expect that trend to continue in 2013. However, smartphone A.S.P.s are still lower at $408. We expect smartphones to continue to carry a shorter life cycle than PCs for the years to come based on price, use case, and overall device size,” he said.