Lincoln’s New Maintenance Program Is Not So Luxurious

In a move that has surprised Ford Motor Co’s (NYSE:F) Lincoln dealers and consumers, the company announced that it will start cutting back on its complimentary maintenance program beginning with its 2014 models, according to a report from Autoblog Wednesday.

While Lincoln’s complimentary scheduled maintenance program initially promised customers four-year/50,000-mile service, it is now cutting that down to two years and 24,000 miles, following a similar move from Jaguar and Volvo who have also reduced the length of time that they pledge to offer maintenance.

NEW! Discover a new stock idea each week for less than the cost of 1 trade. CLICK HERE for your Weekly Stock Cheat Sheets NOW!

According to a May 6 memo Lincoln sent to dealers, highlighted by Automotive News,  the move will “[complement] short-term 24-month leases.” However, the new program was not well received by all as many believe it will only serve to disappoint current customers and change the way they view the brand.