Both Intel (NASDAQ:INTC) and Microsoft (NASDAQ:MSFT) are hoping to push Apple’s (NASDAQ:AAPL) share of the tablet market below 50 percent by 2013 by debuting a new device that they hope will be able to compete with the industry-leading iPad.
Late this year, Microsoft will debut its first tablet operating on Windows 8 software that promises to deliver premium tablet experience with the Windows capability behind it. The new device will also have a version specifically for Intel chips.
Neither company has been able to break into the tablet market that has been dominated by Apple’s iPad and select tablets running Google’s (NASDAQ:GOOG) Android software, particularly Amazon’s (NASDAQ:AMZN) Kindle Fire. With both running their own operating systems, Microsoft has had no way to enter the market with its Windows platform.
Apple is currently projected to hold 61 percent of the market in 2012, and analysts have been expecting that share to stay relatively similar the year after, something Microsoft and Intel hope to change.