As we approach the end of summer, it’s getting to the point where the huge blockbusters start to become small in the rearview mirror. While the summer still has some last hurrahs left in it, this weekend looks to be a mix of very different films all competing for box office takes between $10 and $20 million. The good news is that whatever kind of movie you’re looking for, at this point you can probably find it.
The biggest opening this weekend is likely to be Universal Pictures’ (NASDAQ:CMCSA) Kick-Ass 2 based on the comic book series of the same name by Mark Millar and John Romita, Jr., as well as the sequel to the 2010 meta-superhero film Kick-Ass, released in 2010. Starring Aaron Johnson, Chloë Grace Moretz, and Jim Carrey, the film continues where the first film left off as the crime-fighting Kick-Ass and Hit-Girl begin to see their team grow as an old enemy decides to form an evil army. While the original film did strong business due to strength of concept and strong reviews — Rotten Tomatoes shows a 76 percent “Fresh” rating for Kick-Ass — early critic reviews for the sequel are already looking disappointing.
At the time of writing, Kick-Ass 2 is sitting at 34 percent “Fresh” on Rotten Tomatoes and the critics are not holding any punches so far. Mark Olsen of the Los Angeles Times wrote, “Kick-Ass 2 is a lesser version of what it appears to be, an uncertain jumble rather than a true exploration of outrage, violence, and identity,” while Michael Phillips of the Chicago Tribune wrote, “Honestly, this movie is rank.” Regardless, Variety is putting estimates for the film’s weekend gross close to $20 million as the original did $19.8 million in its opening weekend.