Munster: Apple Products Are Hot This Season


Piper Jaffray analysts Gene Munster and Douglas Clinton examined the impact of the Black Friday weekend shopping rush on Apple’s (NASDAQ:AAPL) December quarter in a recent note to investors. Overall, the analysts found strong consumer interest in Apple’s products over the first major shopping weekend of the holiday season. In particular, the analysts found “better-than-expected interest in the iPad Mini Retina.”

They noted that most of the versions and capacities of the iPad mini with Retina display sold out early in the day at Mall of America. According to their brief observation of traffic at Mall of America, they estimated that store traffic was up 9 percent over last year. Munster and Clinton also found that their analysis of Twitter (NYSE:TWTR) trends provided further proof of strong consumer interest in Apple’s products. The analysts looked at over 90,000 tweets with the “#BlackFriday” or “#CyberMonday” hashtag and found that the iPad and iPhone were some of the most mentioned products. Apple’s iPad was the top mentioned product for “#BlackFriday,” mentioned 1 percent of the time. Similarly, the iPhone was the most mentioned product for “#CyberMonday,” mentioned 0.31 percent of the time.

Overall, Apple was mentioned 0.92 percent of the time for “#BlackFriday” and 0.23 percent of the time for “#CyberMonday.” This contrasts with Samsung’s (SSNLF.PK) popularity at 0.20 percent for “#BlackFriday” and 0.29 percent for “#CyberMonday.” Android was also lagging Apple at 0.11 percent and 0.19 percent, respectively.