Kentucky’s state-based health care marketplace is in a unique position: It is receiving praise for how it has operated to date. According to the most recent status report, from October 1 to November 30, there have been 87,640 completed applications, representing 151,255 individuals seeking coverage.
In terms of applications, Kentucky’s marketplace is third, behind California and Washington. For the number of individuals seeking coverage and total people enrolled, it is fourth out of the 14 states that opted for state-run marketplaces.
Most importantly, users of the site did not receive a constant stream of error messages when they attempted to sign up for health coverage. WUKY, an NPR station in Kentucky, reported that as of December 2, around 40 percent of those who had selected a private insurance plan were younger than 35.
Kynect, the site Kentuckians use when shopping for health care, was lauded in a recent Pew Charitable Trusts study into why certain states experienced an easier time with their Web-based exchanges. As a result of their strategies, Kentucky and several other states are the examples people are looking to when designing exchanges. The following are the four factors earning praise for Kentucky.