It is becoming increasingly clear that Facebook (NASDAQ:FB) no longer sustains the monopoly over social media it once enjoyed. Several popular networks have cropped up recently to take on the social media behemoth, and though some of them lack the sophistication that Facebook boasts, their success reveals several realities about the users who currently control the tides of social networking.
As part of a European Union-funded study on social media, researchers at The Conversation have been running nine 15-month ethnographic studies in eight countries, working to unearth what young people are looking for when it comes to social media, and the results so far are significant. According to The Conversation, researchers found that teenagers in the U.K. are so turned off by Facebook that they’re embarrassed to even be associated with it — they’re instead turning to apps like Snapchat, Instagram (acquired by Facebook in 2012), Whatsapp, and Twitter (NYSE:TWTR).
The problem that is now unavoidable for Facebook is that young users are leaving the network or not joining at all on account of parents crowding their space there. Younger generations are looking to avoid Facebook interaction with their parents, so they turn to newer forms of social media like Whatapp or Instagram, because surely their parents can’t find them there. Or at least, not yet.