According to new research from Gartner, more than 1 billion mobile devices running on Google’s (NASDAQ:GOOG) Android operating system will be shipped in 2014 as lower-cost devices, particularly in emerging markets, outpace high-end ones like those made by Apple (NASDAQ:AAPL).
Gartner predicts that Android will be the operating system of choice across all mobile devices. Google’s Android is used in devices made by Sony (NYSE:SNE), Samsung (SSNLF.PK), and many other companies. Android use is expected to grow 26 percent from 2013 to reach 1.1 billion users in 2014. Android has performed successfully in emerging markets due to its use in less expensive devices, and by 2017, Gartner expects 75 percent of Android’s sales to come from emerging markets.
Apple is expected to add 344,206 new devices running on either iOS or Mac OS in 2014. Microsoft’s (NASDAQ:MSFT) Windows, which is boosted by its dominant share in PCs and notebooks, is expected to ship 359,855 new devices during the year.
“There is no doubt that there is a volume versus value equation, with Android users also purchasing lower-cost devices compared to Apple users,” said Annette Zimmerman, principal analyst at Gartner, in the report.