Samsung (SSNLF.PK) criticizes Apple (NASDAQ:AAPL) for its lack of voice control support for the Icelandic language in a new commercial. The commercial begins with an Icelander trying to operate a literal apple as a smartphone. He looks at the fruit in bewilderment and frustration.
Suddenly a Galaxy S4 appears in the man’s hands, and he is smiling as a text box next to him states in Icelandic that, “The Galaxy S4 Understands Icelandic.” Scattered on the ground around him are dozens of apples that are presumably metaphorical stand-ins for Apple’s iPhone.
After using the Galaxy S4, the man breaks into a dance with several balaclava-clad dancers as a goat watches. Essentially the ad is pointing out that Siri doesn’t understand Icelandic, while the Galaxy S4 “allows you to write emails and text messages by speaking to the phone in Icelandic.”