Snapchat Should Pucker Up for Ben Bernanke and, Soon, Janet Yellen


Download Snapchat, riddle your brain with how the disappearing-messaging platform could ever meaningfully monetize messages that self-destruct in a few seconds, then up the brain teaser by pondering how founders Evan Spiegel and Bobby Murphy believe their platform will one day be worth more than an alleged $3 billion dollar acquisition offer from Facebook (NASDAQ:FB). Layer on the fact that the reason the app’s core users — teens and college students — want their messages to disappear is because they are sending images of their sexual organs. Does child and young adult porn sound like an attractive, contextually powerful environment for quality advertisers? Don’t worry, Evan and Bobby: Just let those silly questions disappear.

Let’s be real. This platform garners a multibillion dollar valuation courtesy of Federal Reserve Chairman Ben Bernanke (and soon, Janet Yellen). When too much liquidity is flowing through the hands of VCs, they have a tendency to show us what the highest end of the risk spectrum looks like … PLUS some! In this case, Snapchat investors and founders should sit down with a fountain pen and write Bernanke and Yellen an elegant thank-you note. Actually, they may consider spending some of their recent capital raise to lobby for Yellen just in case anyone with a slightly less loose monetary policy should come into consideration.