Apple’s (NASDAQ:AAPL) iPhone is the one electronic product most U.S. consumers are planning to buy in the next 12 months, according to the latest ConsumerMetrix survey from Strategy Analytics. According to the findings, 23.5 percent of the respondents planned on buying some version of the Apple smartphone in the coming year, with Google (NASDAQ:GOOG) Android smartphones right behind at 21.6 percent.
“Americans show no signs of falling out of love with the iPhone,” Strategy Analytics’ Jia Wu said. “But interest in Android smartphones as well as other personal computing devices remains strong, highlighting the leading role of these smart technologies in today’s technology lifestyles.”
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The study also looked at changes in buying intentions over the past six months and found that there had been a strong increase in interest in mobile phones. Intention to buy televisions had also gone up strongly, while interest in buying portable PCs and portable Mac computers fell notably.
Portable PCs came in third at 17.4 percent, somewhat surprisingly beating iPads at 15.3 percent. Smart TVs were named by 12.7 percent of the responders — another piece of possible good news for Apple, which is rumored to be preparing to enter the industry this year. Digital cameras were named by 12.5 percent, 12.2 percent named Blu-ray disc players, and 12.1 percent said they intended to buy a desktop PC. Android tablets at 10.7 percent, e-readers at 10.6 percent, and MacBooks at 9.8 percent followed. Products toward the bottom of the wish list included Internet radios and multi-room music systems.
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The news will be welcomed by Apple, which found out on Monday that its iOS was now the majority smartphone platform in the U.S. with 53.3 percent of the market.
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