The Top 5 Most Admired Online Retailers


Stores has added a follow-up report to its annual list of consumers’ top 50 favorite online retailers. The Most Admired Online Retailers report polled employees in the e-commerce industry to see which of their contemporaries they felt were most admirable based on “innovation, social responsibility, customer-centric culture, quality of products and service, supply chain efficiency, the ability to capture and retain shoppers and financial soundness.” Here are the top five picks.

One King's Lane boutique


This home decor website has grown rapidly since being launched four years ago. It looks to create an atmosphere through which shoppers can find decor inspiration without being able to see or touch the physical products. The online boutique takes advantage of being on the Web versus having physical stores by changing up the site daily and creating different theme shops that would be impossible to make so quickly in a physical store.

“Customers and contemporaries are drawn to our expression of content and commerce,” CEO Doug Mack said in the report. “The site combines great stories with inspiration and curated products — and we’re providing exceptional values. It’s a way of doing business that’s meaningful to today’s shopper.”