Listed below are the top U.S. online video content properties ranked by unique video viewers in November:
- Google sites (NASDAQ:GOOG): 153.0 million
- News Distribution Network: 55.7 million
- Facebook (NASDAQ:FB): 53.8 million
- Yahoo! sites (NASDAQ:YHOO): 52.3 million
- VEVO (NYSE:SNE): 52.0 million
- AOL (NASDAQ:AOL): 51.4 million
- Viacom Digital (NYSE:VIA): 43.4 million
- Microsoft (NASDAQ:MSFT): 37.6 million
- Amazon.com (NASDAQ:AMZN): 33.5 million
- Collective Video: 32.9 million
While Yahoo sites, AOL and Microsoft all showed modest declines in unique viewers from the previous month, Facebook posted a 12 percent gain from October to November. This could be a significant gain, as the social-media network is said to unveil a new product next year that places video ads in news feeds.
ComScore also finds that 85.5 percent of the U.S. Internet audience viewed online video in November, with the average duration per content video being 5.4 minutes. Video ads accounted for 20.8 percent of all videos viewed and 1.8 percent of all minutes spent viewing video online.
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