What is the true purpose of Apple’s (NASDAQ:AAPL) upcoming budget iPhone? Some analysts assume that the lower-cost iPhone 5C is Apple’s clumsy attempt to break into the low-end smartphone market. However, Anthony Wing Kosner at Forbes views the introduction of the iPhone 5C as a forward-looking marketing move by the Cupertino-based company. He believes that Apple is attempting to center the iPhone market around the larger 16:9 aspect ratio screen that was introduced on the iPhone 5.
Until the introduction of the iPhone 5’s 4-inch screen, Apple’s smartphones had always featured a 3.5-inch, 3:2 aspect ratio screen size. Kosner notes that the introduction of the larger iPhone 5 screen size disrupted the previously unified iPhone line.
However, the new iPhone 5C will offer discount iPhone shoppers a comparably priced alternative to the iPhone 4 and iPhone 4S, but with a larger screen. This will allow Apple to entice more users away from the older iPhones and increase the number of iPhone users who own devices with the 4-inch screen format.