What Five Things Could Mattrick Do To Fix Zynga?


It was a shock to many in the world of entertainment technology when Microsoft Corp.’s (NASDAQ:MSFT) Interactive Entertainment Business President, Don Mattrick, announced on Tuesday he was leaving Microsoft to take on the chief executive officer role at Zynga Inc. (NASDAQ:ZNGA), effective as of July 8.

According to a number of Microsoft sources, Mattrick was prompted to leave the company after its CEO, Steve Ballmer, signalled his intent to reshuffle executive roles, which would have seen Mattrick overseeing a new hardware division, limiting his opportunities for further career progression.

Since the announcement, analysts have been passionately discussing online how the 49-year-old game enthusiast will turn Zynga, an online social gaming service with a tumultuous history, around.

Wall St. Cheat Sheet decided to take a closer look at Zynga and examine why the overall consensus indicates Mattrick will drive Zynga to a successful future.