The Internet revolutionized how people view and consume information. From email to social-media networking, users are finding more content to digest than ever before. The popularity of the Internet also paved the way for more advertising in our daily lives.
According to comScore (NASDAQ:SCOR), a leader in measuring several aspects of the digital world, Americans are viewing massive amounts of online video. The company recently announced that data from its Video Metrix service showed 181 million U.S. Internet users watched more than 39 billion online content videos in September. Google Sites generated the highest number with 13.1 billion and logged the highest average engagement among the top ten properties.
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Video ads, often a pesky prerequisite for viewing online videos, totaled 9.4 billion, an impressive amount of ads, but a decrease from May’s 10 billion, the first time on record that video ads surpassed the double digit mark.
So which sites are attracting the most users and providing a huge medium for advertisers?
Listed below are the top U.S. online video content properties ranked by unique video viewers in September:
- Google sites (NASDAQ:GOOG): 150.3 million
- Yahoo! sites (NASDAQ:YHOO): 57.4 million
- AOL (NASDAQ:AOL): 53.8 million
- VEVO (NYSE:SNE): 50.3 million
- Facebook (NASDAQ:FB): 46.4 million
- Grab Media: 41 million
- Viacom Digital (NYSE:VIA): 40.9 million
- News Distribution Network: 40.5 million
- Microsoft (NASDAQ:MSFT): 36.7 million
- Amazon.com sites (NASDAQ:AMZN): 31.2 million
ComScore also finds that 85 percent of the U.S. Internet audience viewed online video in September, with the average duration per content video being 6.4 minutes. Video ads accounted for 19.3 percent of all videos viewed and 1.3 percent of all minutes spent viewing video online.
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