Listed below are the top U.S. online video content properties ranked by unique video viewers in January:
- Google sites (NASDAQ:GOOG): 150 million
- Facebook (NASDAQ:FB): 57 million
- VEVO (NYSE:SNE): 50.1 million
- News Distribution Network: 49.1 million
- Yahoo! sites (NASDAQ:YHOO): 43.7 million
- Viacom Digital (NYSE:VIA): 43.6 million
- AOL (NYSE:AOL): 42.2 million
- Microsoft (NASDAQ:MSFT): 36.1 million
- Collective Video: 33.3 million
- Turner Digital: 30.6 million
The top five video content properties all showed declines in January from the previous month, with Facebook and Yahoo leading the way with drops of 3.1 percent and 8 percent, respectively. On Wednesday, Yahoo’s home page received a makeover for the first time in four years in an effort to boost advertising revenue.
ComScore also finds that 83.5 percent of the U.S. Internet audience viewed online video in January, with the average duration per content video being 5.7 minutes. Video ads accounted for 20.1 percent of all videos viewed and 1.7 percent of all minutes spent viewing video online.