Who’s Yahoo Partnering With Now?


Perion Network Ltd. (NASDAQ:PERI) unveiled a new partnership with Yahoo (NASDAQ:YHOO) on Monday morning, announcing a multiyear deal that will allow the two companies to collaborate on search and distribution.

Perion makes and distributes software and applications. The company’s two most popular products are IncrediMail, which allows users to attach “stationary, E-cards, animation, and emoticons” to emails while managing multiple accounts and Facebook messages in one place, according to the app’s website; and Smilebox, a photo sharing and editing program available via desktop and mobile. Perion says its products have 300 million downloads and 50 million unique visitors each month.

The partnership will help Perion focus on its search business, the company said in a release. Perion’s search services will now be powered by Yahoo technology, meaning Yahoo’s “search marketplace and search experience is available to Perion’s loyal customer base.”