Why Did Google Give Up Frommer’s?

Google Inc. (NASDAQ:GOOG) has sold the travel guide brand Frommer’s to its founder, Arthur Frommer. Mr. Frommer now owns the Frommer’s brand again and will license travel content from Google, who is keeping the Frommer’s brand content it acquired from publisher John Wiley & Sons Inc. (NYSE:JWA), according to Bloomberg.  Google integrated the Frommer’s brand content with its services, joining a growing list of previously independent review and information services it has swallowed.

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Frommer's Travel Guide BooksGoogle acquired Frommer’s in August 2012, and it was reported last month that the company planned to stop publishing Frommer’s branded books, according to CNN.  After purchasing from Google the brand rights that bear his name, Mr. Frommer spoke to the Associated Press, ”It’s a very happy time for me. We will be publishing the Frommer travel guides in ebook and print formats and will also be operating the travel site Frommers.com.” Frommer’s was founded in 1957 and jumped from publisher to publisher until finally being purchased by John Wiley & Sons in 2001. Wiley announced last year that it would start selling some of its assets to help refocus itself, and Google ended up buying the travel guide brand…