Will Recent Earnings Send Nike on Another Run?

With shares of Nike (NYSE:NKE) trading around $73, is NKE an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Nike is engaged in the design, development, and worldwide marketing and selling of footwear, apparel, equipment, accessories, and services. The company sells its products to retail accounts through retail stores and Internet sales, and through a mix of independent distributors and licensees around the world. Nike focuses its product offerings in seven key categories: Running, Basketball, Soccer, Men’s Training, Women’s Training, Nike Sportswear, and Action Sports. It also markets products designed for kids, as well as for other athletic and recreational uses.

Nike shares are up this morning as Nike’s fiscal first-quarter earnings topped expectations, posting a 34.4 percent growth to 86 cents a share. Analysts had estimated that figure would be 78 cents. Revenue grew 4.5 percent to $6.97 billion. Nike reported strong sales in the U.S. and internationally, but sales in China slipped. Basketball, running, soccer, and men’s training equipment sold particularly well during the quarter.

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