Will Sony Stock Rise With the Help Of Its PlayStation 4?

With shares of Sony (NYSE:SNE) trading around $21, is SNE an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Sony is involved in the electronics, games, entertainment, and financial businesses. The company operates in several different segments: Consumer Products Services, Professional Device Solutions, Movie, Music, Finance, Mobile, and Other. Through its segments, Sony is able to provide a wide range of products and services. These products include televisions, cameras, personal computers, game consoles, navigation systems, audio and video equipment, software, phones, and media platforms. The company bring new technologies to the hands of your average player as well as professional users. Look for Sony to continue to be a top choice for avid technology adopters worldwide.

Sony is also setting some high expectations for the gaming industry. Sony has said that it expects to sell 5 million PlayStation 4 devices by March, according to a report by the Wall Street Journal. The Journal called the goal “ambitious,” but also said that the lower price tag on the device when compared with the PlayStation 3 and the competing Xbox One from Microsoft (NASDAQ:MSFT) could help boost sales. Sony’s new console will be available in North America on November 15, just in time for holiday shopping.

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