Will the iPad Lose Market Control?

Apple’s (NASDAQ:AAPL) share of the global  market will drop from 62 percent in 2012 to 50 percent this year, according to a prediction from Pacific Crest Securities. The increasing popularity of devices from Samsung (SSNLF.PK) and Google (NASDAQ:GOOG) will come into play more strongly in 2013, the analysts added.

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According to the research firm, global tablet shipments will rise 61 percent this year to 172 million units. Of that, Apple will still hold a commanding 50 percent share, while Samsung will be second with 23 percent, up from an estimated 11 percent in 2012. Google will grow to about 9 percent from 4 percent last year, largely on the back of the launch of a new Nexus tablet, the firm said. Amazon’s (NASDAQ:AMZN) Kindle Fire will fall off, with sales dropping from 11 percent to 6 percent this year, while Microsoft (NASDAQ:MSFT) will maintain its around 1 percent share of the global market.

“We believe initial activity for the x86 Surface Pro tablet is less than that of the first quarter for the ARM-based Surface tablets,” Pacific Crest said in its report. “We believe Microsoft’s conservative approach represents a lack of confidence in the x86 Surface Pro tablet and lower-than-expected demand for the original ARM-based Surface tablet.”

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